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We help HRTech, EdTech, and Collab SaaS systematically increase activation of paid licenses inside enterprise accounts, improve retention, and expand contracts.
6–8 weeks to the first measurable KPI shifts.
6–8 weeks to the first measurable KPI shifts.
We unlock activation and retention growth where businesses pay —
and real people use the product
and real people use the product
Agency • strategy • action • result • design
Agency • team • creative • growth • design
from strategy & design
to action & key result
to action & key result
The outcomes we optimize for:
- More active users among your clients’ employees
- A clear ROI model for procurement
- Higher retention and renewals, with visible upsell potential
- Habitual usage of core features — not one-off logins
from strategy
& design to action
& key result
& design to action
& key result
Every meaningful result starts with action — and action gets stronger with good design. The foundation is a clear strategy with transparent goals.
Our experience, track record, and focus deliver the most value in these segments:
Licenses are issued, but active usage is low
The pilot succeeded, but the product isn’t spreading across teams
Renewals are at risk due to low usage
You have metrics — but no clear ROI story for procurement
The pilot succeeded, but the product isn’t spreading across teams
Renewals are at risk due to low usage
You have metrics — but no clear ROI story for procurement
Signals that
we should talk:
we should talk:
Wikis, tasks, team collaboration tools
Collab SaaS
Corporate learning programs and LMS platforms for companies and universities
EdTech
Onboarding, training, OKRs/performance, benefits
HRTech
Our experience, results, and focus will be especially valuable in the following segments:
Licenses are issued, but active usage is low
The pilot succeeded, but the product isn’t spreading across teams
Renewals are at risk due to low usage
You have metrics — but no clear ROI story for procurement
The pilot succeeded, but the product isn’t spreading across teams
Renewals are at risk due to low usage
You have metrics — but no clear ROI story for procurement
Signals that
we should talk:
we should talk:
Wikis, tasks, team collaboration tools
Collab SaaS
Corporate learning programs and LMS platforms for companies and universities
EdTech
Onboarding, training, OKRs/performance, benefits
HRTech
A concise example of our framework
For a fixed fee you get: strategy, templates, copy, campaigns across your approved channels, dashboards, “champion” enablement, and 1–2 A/B testing iterations.
Transparent
Pricing
Pricing
6-7 weeks
Subscription-based model for continuous adaptation and scaling. Monthly waves, reports, new mechanics, integrations.
«Adoption»
3+ months
Cohorts and challenges, reminders, and social proof mechanics.
Goal: +25–50% program completion uplift
Goal: +25–50% program completion uplift
EdTech
Completion Lift
Completion Lift
6-8 weeks
Role-based templates, internal “referral” mechanics, and user-led demo flows.
Goal: 2× more active teams inside the account
Goal: 2× more active teams inside the account
Collab Bottom-up Flywheel
2-3 weeks
Two activation waves, “champion” program, manager playbooks, and A/B mechanics.
Goal: +20–40 p.p. activation,
+15 p.p. weekly usage
Goal: +20–40 p.p. activation,
+15 p.p. weekly usage
HRTech Activation Sprint
6-7 weeks
We build an ROI model for your buyer: translate product-usage metrics into a measurable financial effect. A clear, data-driven business justification for procurement and leadership.
ROI Model & Business Case
2 weeks
We define the core activation
& retention parameters, map your audiences and channels, form growth hypotheses, and outline the experiment plan and KPIs.
& retention parameters, map your audiences and channels, form growth hypotheses, and outline the experiment plan and KPIs.
Diagnostic
Sprint
Sprint
2-3 weeks
If needed, we identify the killer feature of your product and the shortest path to delivering first value. Interviews, cohorts, value mapping (function → metric).
Product/Retention Discovery
2-3 weeks
How we drive measurable growth in 8–12 weeks
A concise example of our framework
«Adoption»
3+ months
Subscription-based model for continuous adaptation and scaling. Monthly waves, reports, new mechanics, integrations.
Прозрачное ценообразование:
6-7 weeks
For a fixed fee you get: strategy, templates, copy, campaigns across your approved channels, dashboards, “champion” enablement, and 1–2 A/B testing iterations.
EdTech
Completion Lift
Completion Lift
6-8 weeks
Cohorts and challenges, reminders, and social proof mechanics.
Goal: +25–50% program completion uplift
Goal: +25–50% program completion uplift
Collab Bottom-up Flywheel
2-3 weeks
Role-based templates, internal “referral” mechanics, and user-led demo flows.
Goal: 2× more active teams inside the account
Goal: 2× more active teams inside the account
HRTech Activation Sprint
6-7 weeks
Two activation waves, “champion” program, manager playbooks, and A/B mechanics.
Goal: +20–40 p.p. activation,
+15 p.p. weekly usage
Goal: +20–40 p.p. activation,
+15 p.p. weekly usage
ROI Model & Business Case
2 weeks
We build an ROI model for your buyer: translate product-usage metrics into a measurable financial effect. A clear, data-driven business justification for procurement and leadership.
Diagnostic
Sprint
Sprint
2-3 weeks
We define the core activation
& retention parameters, map your audiences and channels, form growth hypotheses, and outline the experiment plan and KPIs.
& retention parameters, map your audiences and channels, form growth hypotheses, and outline the experiment plan and KPIs.
If needed, we identify the killer feature of your product and the shortest path to delivering first value. Interviews, cohorts, value mapping (function → metric).
Product/Retention Discovery
2-3 weeks
Roles:
The path from first contact to measurable results
F022 — strategy, content, launch, analytics
You — channel access, quick content review, internal sponsor
Champions — local rollout and feedback
You — channel access, quick content review, internal sponsor
Champions — local rollout and feedback
Final report: uplift vs. baseline, clear business impact, continuation roadmap
Wave #2 + scaling to adjacent cohorts/teams
Wave #1 + A/B tests: quick wins, first shifts, weekly report
Optimization + training for managers/coordinators
Preparation: content packs, two-wave calendar, dashboard, “champions” cohort
Diagnostics: current metrics, channel audit, content audit
Quick scan of the current context, opportunities, and constraints
Kickoff and launch: goals, roles, access, sprint-based workflow
The path from first contact to measurable results
Final report: uplift vs. baseline, clear business impact, continuation roadmap
Quick scan of the current context, opportunities, and constraints
Wave #2 + scaling to adjacent cohorts/teams
Wave #1 + A/B tests: quick wins, first shifts, weekly report
Optimization + training for managers/coordinators
Preparation: content packs, two-wave calendar, dashboard, “champions” cohort
Diagnostics: current metrics, channel audit, content audit
Kickoff and launch: goals, roles, access, sprint-based workflow
All essential growth functions for B2B2C projects — in one place:
Our strengths:
- Structure and visuals that directly serve the business.
- Experience “from both sides”: launching startups and rolling out solutions inside enterprises.
- Speed without losing meaning — 6–8 weeks to measurable change.
- Deep understanding of B2B, B2C, and especially B2B2C: how to connect brand, business, and the end user.
Our principles:
- Clarity — the goal first, the solution second.
- System thinking — we build the path from idea to outcome.
- Straightforwardness — we take on what truly drives value.
- Transparency and rhythm — clear timelines, clear stages.
- Design as a strategic tool — visuals drive action.
- Conscious choice — we pick projects that benefit people and the market.
Service Pricing
Service Pricing
Preparation for fundraising or full exit
Strategy, business logic, storytelling, and visual packaging.
Outcome: investor-ready materials (“ready for round/deal”), faster deal cycles and valuations.
What’s included: data room checklist, financial model, investment storytelling, pitch deck, one-pager, full visual asset kit.
Outcome: investor-ready materials (“ready for round/deal”), faster deal cycles and valuations.
What’s included: data room checklist, financial model, investment storytelling, pitch deck, one-pager, full visual asset kit.
Investment Package
from €500
Timeline: 2–4 weeks
Essential design package delivered in 3 days
Landing page + templates for presentations and social media.
Outcome: ready-to-sell materials in 3 days.
What’s included: landing page up to 10 screens, presentation kit (10–15 slides), 6–9 social media templates.
Outcome: ready-to-sell materials in 3 days.
What’s included: landing page up to 10 screens, presentation kit (10–15 slides), 6–9 social media templates.
Basic Design Package
Timeline: 2–4 weeks
from €1,500
compatible with our Core Services
Additional Solutions
We cover the last mile: internal comms, champion/ambassador network, multi-channel activation campaigns, and clear ROI messaging.
This accelerates impact and offloads your team where bandwidth and content capacity are limited.
Your Customer Success team remains the owner of the client relationship and leads all performance reviews.
This accelerates impact and offloads your team where bandwidth and content capacity are limited.
Your Customer Success team remains the owner of the client relationship and leads all performance reviews.
No — we work under a fixed RACI and SOW.
Your zone: product, pricing, and client-facing performance reviews.
Our zone: user communications, content, and ROI translation.
Your zone: product, pricing, and client-facing performance reviews.
Our zone: user communications, content, and ROI translation.
Dashboards, a content library, a champion playbook, an ROI one-pager, and an upskilled internal team.
We step out — the operating practice stays with you.
We step out — the operating practice stays with you.
Initial changes appear by the end of weeks 2–3 of the pilot.
Access to communication channels, a point of contact for fast approvals, and 10–30 internal “champions.”
We run a short discovery to identify the retention trigger and map the fastest path to first value.
We benchmark against baseline metrics, maintain a transparent dashboard, and calculate ROI on a clear, verifiable model.
Only if we jointly decide to use paid channels (traffic, platforms, event production).
Budgets and our management fee are aligned and approved in advance.
Budgets and our management fee are aligned and approved in advance.
Yes. We can fully integrate into your partner or integrator team.
We combine strategy and design to help people actually start using your product.
We set clear goals, establish the rhythm, show progress every week —
and measure the impact in real money.
We set clear goals, establish the rhythm, show progress every week —
and measure the impact in real money.
A team obsessed with clean metrics and clear messaging
Head of Design
Tikhon Mozhaev
Head of Strategy
Mikhail Petrashko
complexity of data sources, additional interviews/workshops, number of geographies
campaign launches, design packages, A/B tests
- Collection and normalization of baseline metrics (activation / return / completion / active teams)
- Audience & channel map, 5–7 hypotheses + KPI thresholds
- Sprint plan (2 waves) and requirements for data/access
strategist, analyst, PM, light content support
depth of research, number of segments, prototypes
feature development, complex UX research, large-scale UI redesign
- JTBD/cohort analysis, first-value path map
- Hypotheses of retention-driving behaviors, content cues & in-app prompts
- Communication-level recommendations (no feature development)
strategist, analyst, PM, content/UX copywriter, light design support
number of geographies, data source complexity, additional scenarios
full business financial model, product-wide unit economics audit
- ROI financial model built on your metrics (ranges + scenarios)
- Procurement-ready one-pager + table/calculator
- Narrative recommendations for board/negotiation discussions
strategist, analyst, PM, content, designer
additional audiences, channels, localization, A/B iterations, complex approvals/security
paid traffic, prizes/events, platforms, video production, feature development
- Sprint plan, RACI, weekly rhythm
- Content and creatives for communications based on the role/channel matrix
- A/B iterations and communication waves
- Usage dashboard, reports, champion playbook
strategist, PM, content, analyst, designer
additional channels, challenges/mini-events, localization, A/B iterations
paid prizes/event platforms for challenges, third-party production, additional localizations
- Completion plan: challenges, reflections, leaderboards
- Content and creatives for selected communication channels
- Reminder and social-proof sequences in chosen channels
- A/B iterations, completion/cohort dashboard
- Reports and recommendations for the next cycle
strategist, PM, content, analyst, designer
additional roles, channels, localization, A/B iterations, custom integrations
paid integrations/bots of third-party systems, 2+ localizations, video production
- Role-based templates (managers/teams), inter-team referral program
- Content and creatives for selected communication channels
- A/B iterations, active-teams dashboard and PQL signals
- Reports and scaling plan
strategist (PQL-focused), PM, content, analyst, designer
additional communication waves, more channels/localizations, larger audiences, additional analytics/reporting
paid media/events, large new segments/geographies without completion readiness (CR)
Communication plan, Content packages, A/B iterations, Usage dashboard, Champion enablement
We translate usage into a business case for procurement
(renewal / expansion / savings).
(renewal / expansion / savings).
We hand everything over to your team for further growth:
dashboards, content libraries, playbooks, champions.
dashboards, content libraries, playbooks, champions.
We enable multi-channel and multi-locale communications without hiring a full content factory.
We speed up alignment between Product, Customer Success, and Marketing by acting as a neutral facilitator.
Ready-made patterns and content accelerate meaningful results by 3–6 weeks.
Why bring in an external team when you already have Customer Success?